HomeNews & updatesNew Adobe software tools aim to aid 3D content creation for ......

New Adobe software tools aim to aid 3D content creation for … – Reuters.com

Oct 18 (Reuters) – Adobe Inc (ADBE.O) on Tuesday released a set of new software tools designed to make it easier to create three-dimensional digital objects for marketing campaigns, video games and the metaverse.
With its graphic design and photo editing tools, Adobe has long dominated the market for two-dimensional content creation, a position it sought to protect when it spent $20 billion in cash and stock last month to buy rival upstart Figma in the biggest buyout ever of a privately held software firm.
But in recent years Adobe has also invested in creating three-dimensional content, a field dominated by video-game centric firms like Unity Software Inc (U.N). Such content is expected to factor prominently in the metaverse, the virtual world that Meta Platforms Inc (META.O) and others are counting on for future revenue growth.
But three-dimensional objects have long been labor-intensive for artists to create, and Adobe on Tuesday released two tools designed to make it faster and easier to make the digital objects.
Adobe's "3D Capture" tool lets users take a series photos of a real-world object with nearly any camera – including smartphones – and then melds the photos together into a three-dimensional digital object. An early use of the software will be for e-commerce, where, for example, a shoe seller could let users with augmented reality virtually try on sneakers to see how they look on their feet, said François Cottin, senior director of marketing for Substance 3D and metaverse at Adobe.
"It's only with augmented reality and with 3D that you can do that," Cottin said.
The second Adobe tool released Tuesday allows artists to switch between editing a three-dimensional object on a desktop computer to manipulating it with their hands in a virtual reality headset. The software lets virtual artists get a similar feeling to sculpting clay, which remains in use designing cars and other objects, while also having the precision of working on a computer, Cottin said.
"Jumping from one to another is extremely, extremely useful," Cottin said.
Our Standards: The Thomson Reuters Trust Principles.
Baidu Inc and Toyota Motor Corp-backed startup Pony. ai said on Friday they been granted the first licences to test fully autonomous vehicles without safety operators as a backup in Beijing.
Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers.
Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology.
The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs.
The industry leader for online information for tax, accounting and finance professionals.
Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile.
Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts.
Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks.
All quotes delayed a minimum of 15 minutes. See here for a complete list of exchanges and delays.
© 2022 Reuters. All rights reserved

source

- Advertisment -


Most Popular

- Advertisment -