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Maja Pawinska Sims
LONDON — MikeWorldWide’s UK division, which expanded when the agency bought technology specialist Chameleon in April last year, has won a brief to support stock photography and imagery firm Shutterstock with social media strategy.
The new brief extends MikeWorldWide’s existing six-year relationship with Shutterstock. Working into the global communications and social team in New York, the London team is revising the brand’s social strategy to help it better engage marketing, creative and business audiences.
As part of the new remit, the agency is supporting Shutterstock across social platforms including Facebook, Twitter, LinkedIn, Pinterest and Instagram for brand, editorial and contributor feeds, as well as helping the company plan for expansion into emerging platforms.
The win comes as MikeWorldWide London – which now has a team of 27 and revenue of £3.4 million – seeks to build out its digital, content and creative capabilities.
President and managing director Tom Buttle – formerly the CEO of Chameleon – told PRovoke Media: “Our focus is on being the agency for the digital everything world. We’re here to work with the technology leaders and global enterprises, the cloud natives and the brands living in the creator economy, and those revolutionising the way we live and how we communicate.
“I really do believe that our expertise in technology, media and B2B communications – plus a lot of B2C experience across the business – mean we’re in an incredible position to tell the important digitally-oriented stories out there.”
Other recent client wins at the agency include UK media relations for Patreon, the online content creators’ and artists’ platform; content marketing for LinkedIn, including a financial services programme; UK communications and acting as London-based European hub for people management platform Lattice; and digital marketing and messaging for phone recycling business EcoATM.
In addition, the London team has expanded its retained brief for enterprise cloud software firm Cloudera and as well as being the hub agency for Germany, France, Italy and Spain, is working on the firm’s customer advocacy programme across EMEA and a forthcoming global campaign across 16 markets to drive brand awareness.
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